Case study · Junk removal · Fresno, CA
We didn’t market this company. We built it.
Last Call Junk Removal did not exist in mid-June. One truck, one operator, no name, no website, no phone number. SARK built the brand, the site, the ads, the AI that answers the phone, and the operating system that runs every job. Then we turned it on.
- Engagement
- Operating partner · equity
- Launched
- June 2026 · built in 3 days
- Scope
- Brand · site · ads · AI ops
jobs completed
First job June 20. Figures as of July 16.
leads in the first month
Across Fresno, Clovis, Madera, Reedley, Hanford, Visalia.
Google rating
32 reviews in the first month. Every one real.
LSA and organic
Top spot for Fresno junk removal, paid and organic, within a month.
Completed jobs, cumulative
First job June 20. Live figures from the operating system we built.
| Date | Jobs completed, cumulative |
|---|---|
| Jun 20, 2026 | 1 |
| Jun 24, 2026 | 3 |
| Jun 25, 2026 | 6 |
| Jun 26, 2026 | 7 |
| Jun 27, 2026 | 11 |
| Jun 29, 2026 | 12 |
| Jun 30, 2026 | 15 |
| Jul 1, 2026 | 16 |
| Jul 2, 2026 | 18 |
| Jul 3, 2026 | 20 |
| Jul 6, 2026 | 21 |
| Jul 7, 2026 | 24 |
| Jul 8, 2026 | 25 |
| Jul 9, 2026 | 26 |
| Jul 13, 2026 | 27 |
| Jul 14, 2026 | 29 |
| Jul 16, 2026 | 30 |
Every number on this page comes straight out of the custom CRM we built and operate. SARK holds an ownership stake in Last Call. We publish its numbers because we run the books.
What we built
A booking machine, not a brochure.
Customers snap photos of the pile, get an AI-generated price in seconds, and book online. A tracked phone line answered around the clock catches everyone else. The whole funnel was designed around one behavior: junk has to be gone today.
The AI estimator. Photos in, real price range out, booked in three steps. It quotes jobs while the crew is still on the last one.
Transparent pricing built from real call data. Four volume tiers, matched to what customers actually ask for on the phone.
The operating system
One person in the field. Software everywhere else.
AI answers every call
A trained voice agent picks up the tracked line day and night, qualifies the caller, and hands off hot leads. No missed weekend calls, no voicemail graveyard.
Texting runs itself
Booking confirmations, on-the-way texts, arrival notices, reminders, and review requests fire automatically at the right step of every job.
A custom CRM prices every job
Leads, quotes, routing, and closeout live in one system. It optimizes the daily route, times every stop, and photographs every finished job.
Profit tracked to the dollar
Every job carries its own lead cost, dump fees, labor, and gas. The P&L updates the moment a job closes. That is where the numbers on this page come from.
The outcome
A real business, running, in one month.
Thirty completed jobs across six Central Valley cities. A 5.0 star Google profile with 32 reviews. The top Local Services spot in Fresno. We have skin in this game, and this system is what we sell.