Case study · Home improvement · Central Valley, CA
$240K closed in one month.
Home Energy Construction sells big-ticket window, roofing, and energy upgrades. Before SARK, the old website drew about eight visitors a month and produced zero leads, and nobody could say which channel produced a signed contract. We rebuilt the whole machine and tied our own pay to closed jobs.
- Engagement
- Performance partnership
- Since
- April 2026
- Scope
- LSA · Search · Meta · inbound desk
closed in one month
Signed contracts in May 2026: $239,400 reconciled.
return on ad spend
That $239K closed on $6.1K of spend.
LSA and organic
Top ranked for windows in Fresno, paid and organic.
leads worked that month
32 appointments set. Every tracked call answered by our desk.
Closed jobs, by month
Signed-contract revenue attributed through call tracking and the CRM.
April · from Apr 14
May · full month
Month-end reconciled figures. Attribution runs from the ad click or call through the CRM to the signed contract. We get paid on closed jobs, so these numbers are the ones we live on.
What we run
Every dollar tracked to a signed contract.
Google Local Services, run daily
The number-one ranked windows profile in Fresno. Junk leads disputed, categories tuned, bids managed against real close rates.
Search and Meta with a kill rule
Campaigns launch with a written spend threshold: produce a valid lead by a set dollar amount or get cut. Winning copy scales, losers die fast.
An inbound desk, not a form
Every tracked call is answered by a person, qualified, and turned into a set appointment. Speed-to-lead is the whole game on $19K jobs.
Attribution to the contract
Tracked numbers per channel, recorded calls, and a CRM that follows each lead to signed or lost. The client sees exactly what their spend bought.
The offer page paid traffic lands on. One offer, one form, tap to call. Its best month converted at over 4% to a key event.
The outcome
From “where do jobs come from?” to a number on a dashboard.
Twelve signed contracts and $240K closed in a single month, on about $6K of ad spend. Number one in Fresno for windows on both Local Services and organic search. When the machine is accountable for closed jobs, everything about how it is built changes.